Sunday, 21 April 2013

Brand to Love - Etro

Etro is an Italian fashion house that produces textiles, home decor and perfumes.The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s founder, launched a range of fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity.
Leather goods were added to the product range in 1984 with a bag and travel bag collection in Paisley jacquard fabric. In 1986 Etro launched the home accessories and complements collection, thus consolidating the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.
The materials, the workings and a special talent with prints are what make Etro unique and inimitable.

Etro SS2013

Etro AW2013/14

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