Saturday, 7 July 2012

Inside The Fashion Industry

I just couldn't wait for this book to be out so I have ordered it this week and now can't wait to start reading.
There is a lot of controversy around it and I will definitely be keeping you updated during my reading.

Overall this book is about 'cheap' fashion,high street brands and we talk not only Primark and Target but also H&M, River Island, other American brands and basically non designer clothes( by designer I mean mostly hand made work of art).
The author is not trying to convince us to only wear and buy expensive clothes( of course not many people could afford it) but she is just trying to show us how bad cheap clothes production is for the environment  and economy in long term.
She also is trying to make us realise how our attitude towards shopping have changed because of amount of cheap shops! We've stopped buying things we need, we buy things because of price and we see it as BARGAIN instead of something that we actually need or even like.TRUE!
All very interesting.....

Here is few reviews:
Fast fashion and disposable clothing have become our new norms. We buy ten-dollar shoes from Target that disintegrate within a month and make weekly pilgrimages to Forever 21 and H&M. Elizabeth Cline argues that this rapid cycle of consumption isn't just erasing our sense of style and causing massive harm to the environment and human rights-it's also bad for our souls.
Cline documents her own transformation from fast-fashion addict to conscientious shopper. She takes a long look at her overstuffed closet, resoles her cheap imported boots, travels to the world's only living-wage garment factory, and seeks out cutting-edge local and sustainable fashion, all on her journey to find antidotes to out-of-control shopping.
Cline looks at the impact here and abroad of America's drastic increase in inexpensive clothing imports, visiting cheap-chic factories in Bangladesh and China and exploring the problems caused by all those castoffs we donate to the Salvation Army. She also shows how consumers can vote with their dollars to grow the sustainable clothing industry, reign in the conventional apparel market, and wear their clothes with pride.

Elizabeth L. Cline goes for the jugular straight away in this exploration of the consumer love affair with cheap clothing.
In her new book, "Overdressed: The Shockingly High Cost of Cheap Fashion," Cline begins with a mea culpa. A New York journalist, she reveals that she too was once one of those naughty consumers who snapped up multiple pairs of badly made $7 shoes because they were cheap.
"Fashion," she writes, "largely deserves its bad reputation. It's now a powerful, trillion-dollar global industry that has too much influence over our pocketbooks, self-image and storage spaces. It behaves with embarrassingly little regard for the environment or human rights.
She then admits that she used to be intoxicated by the rock-bottom prices of brands such as H&M and Old Navy. "For a decade I only bought cheap fashion," she writes.
This confessional, personal tone runs through the book, published by Portfolio, and whether it will grate or ingratiate probably depends on how much the reader already knows about the topic.

A very good but also long review on

Other similar books about the inside of fashion industry worth reading.

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